What is GEO, and how is it different from SEO?
GEO (Generative Engine Optimization) is the work of getting your brand mentioned and your site cited in the answers AI assistants give. It doesn't replace SEO; it builds on it.
10 blue links on Google
- People scan the results and click a few sites.
- Rankings depend on backlinks, content and technical setup.
- Goal: the top spots on page one.
One answer, a few brands
- The assistant writes a single answer that recommends 2–3 brands.
- It cites information that is clear, consistent and widely mentioned.
- Goal: your name and your site in that answer.
Does AI recommend you? Test it in 2 minutes.
Enter your details and we'll prepare the questions your customers would ask. Open each one in ChatGPT, Perplexity or Google AI Mode with one click, and tick it if your brand appears in the answer.
- 1Which are the best boiler repair service companies in Camden? ChatGPT ↗ Perplexity ↗ Google AI ↗
- 2Can you recommend a reliable boiler repair service in Camden? ChatGPT ↗ Perplexity ↗ Google AI ↗
- 3What should I look for when choosing a boiler repair service, and who would you recommend? ChatGPT ↗ Perplexity ↗ Google AI ↗
- 4What do you know about Warm Home? ChatGPT ↗ Perplexity ↗ Google AI ↗
- 5Is Warm Home reliable? What are its reviews like? ChatGPT ↗ Perplexity ↗ Google AI ↗
For Gemini, copy the question and paste it into gemini.google.com. AI answers vary by person, location and time, so repeat the test on different days. Nothing you type is sent anywhere.
What does our GEO work include?
GEO and AEO work is included, together with on-site and off-site SEO, in our SEO + GEO package. If you'd like a scope tailored to your site, message us on WhatsApp and we'll set it together.
Measurement
We measure who ChatGPT, Gemini, Perplexity and Google's AI recommend for the questions your customers ask.
Technical setup
We prepare your llms.txt file, schema (structured data) and robots.txt settings for AI bots.
Content
We write Q&A-style articles and FAQ sections that AI can easily quote.
Brand mentions
We make sure your brand appears consistently on your Google Business Profile and in directories, and gets mentioned on trusted sites.
AI answers are decided by each company's algorithms, so nobody can guarantee a place in a specific answer. We share every piece of work and all measurement results in a report.
Ask us on WhatsAppHow it works
- 1
We choose the questions
Together with you, we pick the questions your customers would ask AI.
- 2
First measurement
We ask each question in the AI engines and record who gets recommended.
- 3
Work
We set up the technical side and create Q&A content and posts that mention your brand.
- 4
After measurement and report
We ask the same questions again and report the before and after results.